Happy to see you here!
The Japanese loanword 旨味 umami means literally ‘good flavour’ or ‘good taste’. Umami taste is the appetitive taste. It spreads across the whole tongue instead of just one tiny part of it and provides a mouthwatering sensation. So it is a taste we all desire. Plant-based proteins lack umami, on contrary to meat, fish and dairy. That is why umami matters in accelerating sustainability; it’s the vehicle to make plant-based food irresistible.