UMAMI

Umami - the savoury good taste

The Japanese loanword umami means literally ‘good flavour’ or ‘good taste’, translated into savoury or savouriness. Umami taste is the appetitive taste. It spreads across the whole tongue instead of just one tiny part of it and provides a mouthwatering sensation. So it is a taste we all desire.

Plant-based proteins lack umami, on contrary to meat, fish and dairy. That is why umami matters in accelerating sustainability; it’s the vehicle to make plant-based food irresistible. Our plan is to create plant-based alternatives for umami, such that develop both diversity and sustainability. And as integrity is one of our key values, we will not compromise on naturality. Our umami is supporting a circular food system and never anything artificial.